Fundraising & Ads

Money is the oxygen of a campaign. This page covers how you earn it, how you spend it efficiently, and where it's wasted. For upgrade-tier math (Ground Game, Opposition Research, Media Spending) see Campaign Strategy.

Your Two Money Pools

Non-interchangeable:

• Campaign Funds — what you spend on ads, polls, donor base, NPP influence, party taxes, personal campaign donations. Starts at $250,000. All the actions in this page drain this pool.
• Cash on Hand — personal liquid cash. Only spent on wire transfers (Portfolio page) or converted into Campaign Funds at 50% via the Personal Campaign Donation action. Starts at $0.

If you see "−$100,000" next to an action, it's Campaign Funds unless the action explicitly says "personal cash."

Fund Generation Per Turn

Every turn your Campaign Funds grow by a sum of three components:

Donor Base Income by State Population Tier

A Level 5 donor base in Pennsylvania (medium tier) yields $5,000/turn passively; the same level 5 in California (mega tier) yields $20,000/turn.

Office Fund Bonuses

Fundraise Action

• Cost: 3 actions, free (no money up front)
• Returns: $50,000 + $10,000 × donor base level
• Requires: Donor base level ≥ 1 (every character starts at 1)

At level 1: +$60,000 per fundraise. At level 5: +$100,000. At level 10: +$150,000.

Fundraise is most efficient when your donor base is high. A level 3 donor base fundraise ($80k return, 3 actions) is 27k per action; a level 1 fundraise is 20k per action.

Build Donor Network

• Cost: 6 actions and $50,000 + $25,000 × current level (so level 1→2 costs $75k, 2→3 costs $100k, 3→4 costs $125k…)
• Effect: Donor base level +1
• Recovery window: ROI depends on state tier

In a medium-tier state (1k per turn per level), level 1→2 at $75k generates +$1k/turn extra passive income. Breakeven: 75 turns (~3 real days). The level also improves fundraise yield by $10k permanently — breakeven on that part is ~8 fundraises, typically ~1 real week.

In a mega-tier state (4k per turn per level), the math shortens dramatically — ~19 turns to break even on passive income alone.

Ads (Run Advertisements)

• Cost: 5 actions, $100,000
• Effect: +1 to +3 Favorability, with diminishing returns above 70.

Practical yields:

Above 75 Favorability, each ad delivers a fraction of a point. Above 80 you're almost certainly lighting money on fire.

Out-of-State Cost Multipliers

Ads (and Campaign, Attack) cost more when targeting a state outside your home state:

• Home state: 1.0× (100k = 100k)
• Neighbouring state: 1.25× (100k = 125k)
• Non-neighbour: 1.5× (100k = 150k)

The cost increase applies to the money component, not the action count. A non-neighbour ad still costs 5 actions but $150,000.

Ad Targeting

When you run an ad, you choose a demographic group (or "broad" for untargeted). Targeted ads give slightly higher effective Favorability gain on that group than untargeted. In competitive generals with a known Full Poll, target the 2–3 weakest groups and leave the others alone.

Campaign Action

• Cost: 1 action, free
• Effect: +1% Political Influence

The workhorse. Every character runs dozens of Campaign actions per week.

• Political Influence decays at 0.75% of current value per turn. A single Campaign action per turn is more than enough to offset decay at low PI; at PI=80 you need 1.0% per turn to grow, which means ~1 Campaign action per turn just to maintain.
• At PI=100 (max), you can stop Campaigning without much loss because decay of 0.75 rolls you back to ~99 and you barely notice.

Out-of-state Campaign multipliers apply — only the action cost stays fixed; targeting affects funds.

Party Tax

When you're in a party, a percentage of your fundraising and per-turn fund generation goes to the party treasury:

• Set by party leadership (Chair and Treasurer).
• Ranges 0%–33%.
• Applied to gross income: fundraise earnings × (1 − taxRate) arrives in your Campaign Funds.
• National parties and regional parties can have different rates — your contribution goes to the relevant treasury.

A 20% party tax on a $100k fundraise yields $80k to you, $20k to the party treasury. High-tax parties run more coordinated NPP operations but cost members more; low-tax parties let members retain more but spend less party-wide.

Campaign Page Budget (Upgrades & Maintenance)

Once you're a candidate, your campaign page gets its own budget pool with passive income, upgrades (Ground Game, Media Spending, Opposition Research), and maintenance costs. These are distinct from your personal Campaign Funds.

• Passive income by fundraising level: $20k–$5M/turn, 10 levels, upgrade-gated.
• Maintenance on Ground Game / Media Spending tiers deducts each turn.
• If the campaign can't cover next turn's maintenance, levels auto-downgrade (Media first, Ground Game second).
• Insolvent campaigns survive with passive income rebuilding funds — but pay downgraded effects.

Full breakdown: Campaign Strategy → Strategic Upgrades.

Personal Campaign Donation

• Cost: 2 actions + amount of Cash on Hand you choose
• Effect: 50% of amount arrives in Campaign Funds; 50% stays as Cash on Hand for the recipient if they differ
• Infamy: Scales with size of donation

Used mostly for wealthy characters with significant Cash on Hand wanting to convert to Campaign Funds, or to fund another player's campaign. It triggers an Infamy tick — small donations add little, large ones (5-figure+) can accumulate.

Fundraising Priority Hierarchy

For a new player:

1. Spend starting actions on first Build Donor Network to Level 2. Immediate ROI on passive income and fundraise yield.
2. Fundraise regularly at Level 2+ to refill Campaign Funds.
3. Ads only when Favorability is below your target (60 minimum, 70 optimal for most races). Don't ad-spam above 75.
4. Build Donor Network when you can afford it — each level compounds permanently.
5. Upgrade your Campaign page fundraising level once you're a candidate.
6. Party Tax consideration — if your party is high-tax (25%+), factor it into fundraise math. A $100k fundraise at 25% tax gives you $75k net.

Related

• Stats & Actions — Full action cost reference.
• Campaign Strategy — Campaign page upgrades with maintenance math.
• Campaign Manager — The /campaign/[id] page.
• Demographics & Targeting — Where to aim ads.
• Parties — Party tax, treasury operations.
• Canvassing — Turnout-boosting alternative to ads.