Advertising & Media (campaigns, base price $150) is campaign-unit media capacity — supplied by media and entertainment, pulled hard by corporate marketing budgets.
Market behaviour
Prices blend 50% global + 50% national (country-aggregate) — state-level S/D is meaningless because this market is driven by nationwide budgets, campaigns, or bond issuance rather than one state's local balance, drifting toward equilibrium at 6% per turn (95% closed in one game year). Raw D/S remains visible for diagnosis; price and margin math use the same raw ratio up to 3x, then a softened effective pressure tail beyond that. The national leg uses country-aggregate S/D with a 500-unit stabilizer on each side.
Sector profit margins are computed separately at three tiers — global, national, and local (state) — then blended at 50/25/25 by default. Tariff pressure shifts weight from the global leg to the national leg (local stays fixed at 25%), so a heavily-tariffed country becomes more sensitive to its own domestic supply chain. See Commodities for the full pricing mechanics and margin formula.
Who supplies it
Sectors that produce Advertising & Media as output, with per-revenue supply rates:
- Media — 50% of sector revenue
- Entertainment — 20% of sector revenue
Who demands it
Sectors that consume Advertising & Media as an input, with per-revenue demand rates:
- Retail — 6% of sector revenue
Live distribution
Per-country totals below are pulled live from the current turn's market snapshot. Countries with positive net are exporters on balance; negative nets are importers.